Latin GRAMMY® award winning, multi-platinum urban Latin superstars
Nicky Jam and
J Balvin are at the top of all global charts with the release of their new smash hit “
X” (pronounced Equis). A fusion of Afro-Caribbean rhythms with dancehall and reggae, this track has the whole world dancing.
“X” (Equis) is written by Nicky Jam and J Balvin, with production by Afro Brother and Jeon, featuring the stamp of Saga WhiteBlack and Alejandro Patiño. It’s a dream team that the entertainment company La Industria Inc. organized in Medellín, Colombia to create a track that will delight the artists’ fans, along with music lovers all over the world.
The “
X”
music video has quickly garnered over 570 million views in less than eight weeks and remains #1 on YouTube’s Global Chart. Sparking a viral dance sensation, the
#XChallenge even caught the attention of
Will Smith, who replicated the signature dance via his Instagram account. Click
HERE to check it out.