RÍO ROMA, YURIDIA & LA ADICTIVA Release A New Version Of This Year’s Romantic Hit Single “YO TE PREFIERO A TI”

On September 20, Río Roma Is To Take Its Rojo Tour To Mexico City’s Auditorio Nacional

The success of “Yo Te Prefiero a Ti”, by Río Roma and Yuridia, left fans wanting more. Featuring the expressive vocal interplay between the two artists as they sing José Luis Roma’s lyrics, this song has delighted pop-music lovers. The passionate music video has surpassed 13 million views within one month of its YouTube premiere. However, its plot left us with a cliffhanger. Last week, Río Roma and Yuridia revealed the rest of the story, debuting the second part of the video on YouTube, which also serves as the banda version of this single. It features the award-winning Sinaloan group La Adictiva. With outstanding word-of-mouth, “Yo Te Prefiero a Ti” has become yet another romantic classic in Río Roma’s canon. The lyrics cut straight to the core, as they deal with the yearnings of an unrequited but unshakable love.Yuridia adds her vocal dynamite to his heartfelt track. The first chapter of the video for “Yo Te Prefiero a Ti” introduced us to an attractive, modern-day Bonnie and Clyde-type couple whose loyalties and longings shifted from moment to moment. Now, fans can enjoy the captivating conclusion of this story, as dramatic scenes are interspersed with shots of Río Roma, Yuridia and La Adictiva, the legendary brass ensemble known for such Regional Mexican chart-toppers as “El Amor de mi Vida,” “Esta Es Tu Canción,” and “En Peligro de Extinción.” Río Roma recalls how this new version took shape: “This collaboration came together in a very natural way when we were invited to the fair in Texcoco. The idea of working together came up. Just one week later we were in Mazatlán working on the banda version. I hope you love both of these versions as much as we do.”

Both music videos for “Yo Te Prefiero a Ti” are directed by Pablo Croce (Ha*Ash, María José, Gloria Trevi), who is known for his attention-getting work. The second chapter of this video and La Adictiva’s dazzling banda arrangements will help this song reach even bigger audiences. Río Roma is putting the finishing touches on Rojo, the highly anticipated album that features this song as well as the first single “Deberías de Estar Aquí”, which has accumulated 22 million views. In support of this album, the duo will launch its Rojo Tour, which on September 20 will take over Mexico City’s iconic Auditorio Nacional.