It is said that a little bit of madness can keep the insanity at bay. The Mad Hatter Day is usually celebrated to kick-off the summer in style and there are various events that take place on this to honor this day. The Mad Hatter Day usually is for celebrating the Mad Hatter from Alice in Wonderland and throughout the world, there are different countries that celebrate this day for silliness. This is usually the time when people and families come together and they make sure that they have some fun time celebrating the insanity and madness without questioning it.
New Holland Brewing Company has always celebrated this day where they invite people and families and display their madness about beers and brews and come up with IPA-inspired spirits to celebrate the anniversary. This year on June 11, New Holland Brewing Company will be celebrating their 3rd Annual Hatter Days Street Party and to make it special they will collaborate with a t-shirt phenomenon Michigan Awesome which is a pale ale featuring Michigan-grown Cascade hops and barley. The event will be a great opportunity for the people to walk down the streets and introduce people from all over the Midwest to the community in Holland and the downtown businesses.
The Street Party will be the one to look out for because families and friends will get the opportunity to meet more people and interact. The Street Party will take place in the parking lot behind New Holland Brewing Pub on 8th (corner of 9th and College) from 3:00 p.m. and 11 p.m. and thereafter the party continues inside where there will be more madness, music, and entertainment. The Mad Hatter Street Party is a special way to bonkers and at the same time celebrate and meet new people and make friends and acquaintances. This free event will have live performances from music bands like the Coyote Union, The Go Rounds, and Hoots & Hellmouth. The event will also have a special technology-free area called Stop & Taste where people can do away with their gadgets and play lawn games. Tickets will be available only for Beer/Spirits/Cheese Smackdown and Cocktail Demo on Mezzanine or Fairbanks. The event will also introduce new seven Hatter family beers along with Hatter Royale whiskey and some more spirits.
Hatter Day Street Party will be held at parking lot behind New Holland Brewing Pub on 8th (corner of 9th and College), Holland, Michigan on June 11, 2016 (Saturday). The event begins at 3 p.m.
