ABC’s “Fresh Off the Boat” To Be Featured In Session About Cultural Inclusion & Diversity in Programming
The National Association of Broadcasters (NAB) is introducing the new Multicultural TV & Video Conference, Wednesday, April 20 in Las Vegas during 2016 NAB Show, the world’s largest annual conference and expo for professionals who create, manage and distribute entertainment across all platforms. The conference produced by the Schramm Marketing Group, will focus on how media companies can best capitalize on the diverse audiences of television and video content viewing.
“We are pleased to create and produce this event on behalf of our clients at the NAB. The conference theme is Unleashing Tactics for Monetizing Diverse Audiences. I applaud the NAB for introducing a new conference focused on this important conversation, and I am grateful to our sponsors, Google, Olympusat and Vemox, for their support of this initiative,” said Joe Schramm, President of Schramm Marketing Group.
Olympic gold medalist and 10-time world boxing champion Oscar De La Hoya will present the opening keynote of the conference. Since retiring from the ring in 2009, he has focused his attention on building the company he founded, Golden Boy Promotions, into one of the most successful boxing promotion companies in the world. De La Hoya has also earned recognition as a Grammy-nominated singer and for his philanthropic contributions to the Mexican American community.
Another special session of the conference features Constance Wu, a leading star of ABC’s “Fresh Off the Boat,” along with Melvin Mar, the show’s executive producer, and Samie Kim Falvey, executive vice-president for Comedy Development and International Scripted Development, at ABC Entertainment. The popular weekly sitcom, about an Asian family and their efforts to assimilate with the American culture, has recently been renewed for its third season and continues to attract a growing cross-cultural audience.
Another session addresses the topic of maintaining diversity in talent and management. The session entitled, “How Do Diverse Voices Matter?”, features Axel Caballero, executive director, The National Association of Latino Independent Producers (NALIP); Kelly Edwards, vice-president of talent development for programming at HBO; Donna Michelle Anderson, president of Planet DMA; DuJuan McCoy, owner, president & CEO of Bayou City Broadcasting; Rick Marroquin, executive, at Creative Artists Agency and Raul Mateu, president, of the Fluent Media Group.
A session entitled, “What’s Everyone Watching?” includes leading programming executives including Antonio Briceño, deputy managing director, beIN SPORTS US & Canada; James Brown, executive vice-president, content distribution, talent & marketing, REVOLT MEDIA & TV; Austin Powers, president, Olympusat Telecom; Lynnette Ramirez, senior vice-president, original content, Fuse Media; Miguel Santos, general manager, Myx TV and Sandra Smester, executive vice-president of programming, Univision Network.
A research session titled “Getting to Know you”, includes Carol M. Hinnant, senior vice-president, National Television Sales, comScore; Eliana Murillo, Head of Multicultural Marketing, Google; Dritan Nesho. Head of Microsoft Pulse; and Adriana Waterston, senior vice-president of Insights and Strategy, Horowitz Research.
The final special session of the conference puts the spotlights on a select number of leading multicultural advertising executives in a conversation about generating revenues, entitled “Brought to you buy….” The featured executives of this special session are Gonzalo Del Fa, President, GroupM Multicultural; and Jay Kim, Managing Director, AAAZA, Inc.
Admittance to this conference on Wednesday, April 20 in Room N249 at the Las Vegas Convention Center during 2016 NAB Show requires either an NAB Show “Conference Flex Pass” or “Smart Pass”. One-day registration packages are also available. For more information visit http://www.nabshow.com/attend/registration-packages.
